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Super Bowl

5 Reasons Why David Schwimmer is the Spokesman We Need Right Now

Paul Elicker and Carla Butwin, Associate Creative Directors at Deutsch, consider the surprising relevance of Ross from Friends, the star of Skittles' mysterious Super Bowl ad

5 Reasons Why David Schwimmer is the Spokesman We Need Right Now

If you’ve been paying attention to the deluge of Super Bowl ads they’ve been releasing before Super Bowl Sunday, you might have noticed, like us, a standout face: David Schwimmer. That’s right, David Schwimmer – not Joey, not Chandler, but Ross. Ross! The least popular “Friend” turns in easily the funniest performance of any Super Bowl ad this year – and no one (OK, well, technically, one person) actually saw the Skittles ad he starred in.

Given all that’s happening in the world today, it’s weird that David Schwimmer would wind up being (in our opinion) the breakout star of the most-watched TV event of the year. So that got us thinking. Maybe David Schwimmer isn’t the spokesman anyone thought they wanted, but turns out he’s the spokesman we needed.

So after some careful consideration and a few pounds of Super Bowl-grade chips and dip, here are five reasons why David Schwimmer is the spokesman we all need right now:

1. He balances out the extreme masculinity that is the Super Bowl. 

Beers. Trucks. Southwestern spicy chili dip. Big guys wrestling each other to the ground. Well, what about feelings?


2. He’s not the same celebrity you’ve seen a million times in ads.

We’re looking at you, Morgan Freeman, Rebel Wilson, that guy from SNL, Cindy Crawford, Anthony Hopkins, that other guy from SNL, Dr. Oz…wait, Dr. Oz?

3. Versatility!

Everything is so one-note these days. But not David. Just look at all the roles he plays in these Skittles spots: a ventriloquist dummy for a ventriloquist dummy, a man trapped in another dimension, a ghost in a turtleneck, and even a disgruntled blue collar worker. Timely!


4. Did we say Ross is underrated?

HOT TAKE: Ross is actually pretty funny on Friends. He’s very self-aware of his shortcomings. And we need more self-aware men. 

5. He creeps us out AND he makes us think.

Not only is he currently starring in lighthearted ads, he’s also helping produce a series of timely sexual harassment PSAs that capture the subtleties of the issue. Good job, David! 



Paul Elicker and Carla Butwin are Associate Creative Directors at Deutsch