4C Foods Hires quench as Lead Social Media Agency

4C Foods Corp. has chosen food and beverage marketing agency quench as its social media agency. An initial campaign will launch in November with an objective of driving brand engagement and growing an audience across several social media channels, including Facebook, Instagram and TikTok. quench won the business after a competitive pitch.  

4C Foods is a family-owned company that is one of America’s premier manufacturers of grated cheese, bread crumbs, iced tea, drink mixes and energy drinks. 4C products are available in supermarkets across the United States. Internationally, 4C can be found in Canada, Mexico, the Caribbean, Central and South America, Europe and Asia.

“We have a passionate fan base and a great story to tell. Social media is where those two things come together,” said Dan Paul, 4C Foods senior national accounts manager and director of marketing. “The task for quench will be telling those stories in a way that not only engages our current fans but also helps to grow our fan base nationwide.” 

Steeped in its tradition of offering high-quality products and understanding the American family’s needs, 4C Foods is continually creating and innovating new products while maintaining the highest quality and remaining sensitive to the buying power of the average family.

quench is part of Pavone Group, a full-service marketing company comprising several niche agencies. Pavone Group has offices in Philadelphia, Atlanta, New York and Harrisburg.