4 Pines Brewing Co Lets Aussies Know 'If You Love Something You Don’t Have to Let It Go'

4 Pines Brewing Co has launched their latest low alcohol product: Ultra Low, with a tongue in cheek message for the growing number of Aussies who are changing their drinking behaviours. Brewed with a craft beer taste and 0.5% alcohol, the brand is targeting the new product to beer lovers across the country.

The campaign is the first piece of video content captured by the brand’s digital partners; Bounce Creative, who have been running the 4 Pines social pages since mid 2021.

Says the agency’s creative director, Joel Chapman: “We leaned into the cultural truth that separating socialising and drinking can often be tricky, but with new lower alcohol alternatives like Ultra Low, you can still be social without having to break up with your beer.”

Shot in Manly, the content also supports the brewery's ethos of celebrating the organisation’s ‘real characters’ with a cast made up solely of 4 Pines employees.

“Here at 4 Pines, we’re all about great beers and good times, but we realise a little moderation is never a bad thing. Even though Ultra low has less alcohol, it still tastes like one of our award winning beers. This cheeky campaign captures the idea that if you’re a beer lover, you don’t have to let it go. We’ve also managed to continue our tradition of using only 4 Pines staff as the talent in our creative, which makes us incredibly proud," says Sam Maguire, assistant brand manager.

The campaign is now live across digital channels and social media platforms.