303Lowe has poached highly regarded creative director Richard Morgan from DDB, announcing he will join the agency in February as Executive Creative Director.
“We are thrilled to have Richard join us. He is an accomplished Creative Director with the rare experience of having been a CD of both a digital and mainstream agency. His work is outstanding,” said Nick Cleaver CEO 303Lowe.
Morgan is a multi-award winning copywriter, recognized for work across brands such as Lion Nathan’s XXXX Gold, Toohey’s Extra Dry, Goodman Fielder, Heineken, Dairy Farmers, Bonds and McDonald’s recent Australia Day ‘Macca’s’ re-brand out of DDB Sydney.
“I see this as the most exciting creative opportunity in the business,” said Morgan. “303Lowe is building a tremendous reputation for producing effective, award winning work, as its recent Effie and D&AD performances show. They have successfully built a business model that combines local ownership with international agency partnership. There aren’t many opportunities in this market like that. For me it’s the best of both worlds.”
Morgan will be part of the Lowe and Partners Global Creative Council, joining ECD’s from the Lowe world in managing the creative output of the network.
“This appointment represents a significant milestone in our development as a business,” said Cleaver. “ We have grown significantly and accomplished many exciting things over a short period of time but feel the next phase of our development is about demonstrating how interactivity can work for brands at a more populist level and engage with more people.”
“303Lowe has a focus on building interactivity and integration into every part of their client’s businesses. With the base of blue chip clients the agency has and the talent it possesses, I see my job as continuing to grow its creative profile and taking the agency to the next level. It’s an exciting way to kick off the new year,” said Morgan.
Morgan’s previous roles include being Creative Director at Holler, a seven year stint at BMF and three years at AMV London.