303 MullenLowe, along with the groups'
integrated media agency MediaHub, have today announced that they have
chosen not to continue their relationship with Fujitsu General,
concluding a partnership that dates back over a ten-year period.
Says
Nick Cleaver, CEO, 303 MullenLowe: "It's been a long lasting and
rewarding engagement with Fujitsu during which time we've done some
immensely effective work together. We've witnessed their business grow
substantially and seen them leverage their consumer success in the
commercial category.
"We've enjoyed our relationship with them and working with Mark Taylor,
who has been a tremendous ambassador for the brand. We're pleased to
leave the campaign at a high creative point and look forward to seeing
where it goes next.
"Fujitsu has chosen to adopt a
different agency engagement model and as such we made the decision not
to participate. We wish Fujitsu well and thank them for the trust and
confidence they have placed in our integrated model over the last
decade."