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2AM's Steve Cope Captures ‘Golden Moments’ for Guinness

The film presents a Lagos styled bar in suspended reality thanks to Guinness Gold

2AM's Steve Cope Captures ‘Golden Moments’ for Guinness

2AM's Steve Cope has directed a new spot for Guinness. Hey Human and Guinness approached the director to realise their bold, gold plated TVC script for the launch of their new premium lager product, Guinness Gold, in Africa. 

Steve drew on his expertise in CGI, camera time-slice trickery and motion control to create a Lagos styled bar in suspended reality. A super cool Nigerian bar crowd and a sharply dressed group of friends experience a magical, Guinness inspired golden moment. 

This is Guinness’s first premium lager product to launch in their key African market.

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Editor: Phil Currie @ Stitch

Post Production / VFX

Post Production Company: Jam VFX

Production Company

Production Company: 2AM

Director: Steve Cope

Executive Producer: Nick Crabb / Aly Moffat

Producer: Chris Cable

DOP: August Jakobsson

Production Manager: Lana Henry

Production Designer: Georgia Shelton


Sound Company: Grand Central Recording Studios


Advertiser: Guinness

Creative Agency

Creative Agency: Hey Human / We Are Another (Production Agency)

Creatives: Gavin McDonald / Ken Taylor (Hey Human)

Producer: Dannie Stewart (We Are Another)

Head of Production: Tanya Adams (We Are Another)

Category: Alcoholic Beverages , Beers

Genre: In-camera effects , People , Visual VFX