2AM's Steve Cope Captures ‘Golden Moments’ for Guinness

2AM's Steve Cope has directed a new spot for Guinness. Hey Human and Guinness approached the director to realise their bold, gold plated TVC script for the launch of their new premium lager product, Guinness Gold, in Africa. 

Steve drew on his expertise in CGI, camera time-slice trickery and motion control to create a Lagos styled bar in suspended reality. A super cool Nigerian bar crowd and a sharply dressed group of friends experience a magical, Guinness inspired golden moment. 

This is Guinness’s first premium lager product to launch in their key African market.