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Creative

2AM's Jason Lowe Shoots A Mouth-Watering Festive Feast for Morrisons

The visually striking film is part of a new brand identity for the supermarket's 'The Best' food range

2AM's Jason Lowe Shoots A Mouth-Watering Festive Feast for Morrisons

Jason Lowe and 2AM collaborated with Publicis to create this exciting new visual direction for UK supermarket Morrisons' ‘The Best’ food range.  

Lowe’s exquisite, contemporary and elegant food photography breaks new ground and emphasises the premium quality of the The Best Christmas food dishes. The ad also features editing from Gorilla Editors' Matt Chodan, and sound design from No. 8.

You can check out the spot below:

Featured Companies: Publicis•Poke

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CREDITS

Title: The Best Christmas

CLIENT

Client: Morrisons

Communications & Targeted Marketing Director: Alex Rogerson

Head of Marketing-Communications: Jennifer England

Marketing Specialist – Communications: Kiran Matthew

CREATIVE

Agency: Publicis London

Creative Director: Nick Allsop

Agency Producer: David Riley

Senior Account Director: Morgan Lafferty

Senior Account Manager: Robert Scobie

Head of Production: Colin Hickson

PRODUCTION

Production Company: 2AM

Director: Jason Lowe

Producer: Chris Cable

Executive Producer: Nick Crabb

DOP: Pedro Cardillo

Production Designer: Georgia Shelton

Home Economist: Fergal Connoly

EDIT & POST PRODUCTION

Editor: Matt Chodan @ Gorilla Editors

Post Prodction: Absolute Post

Colourist: Matt Turner

SOUND

Sound & Music: No. 8

Category: Retail and Restaurants , Supermarkets