2 Hands Full of Flavour from Now on at McDonald’s in Germany

McDonald's is shaking up the German market with a burger that's in a league of its own. What makes it stand out? It’s so big, you’ll need both hands to eat it!

Scholz & Friends and SOUP Film have teamed up with the directing duo, Bobby Louise & Brig, to present the new McDonald's Burger "Der M®."

The campaign behind this launch plays with the idea that this burger is just too good to let go.

McDonald’s Germany introduces "Der M®," a burger so irresistible that it requires both hands, leading to humorous and creative scenarios where characters must make tricky decisions.

The 360-degree campaign, in McDonald’s signature tongue-in-cheek style, highlights these situations, showing just how far folks will go to enjoy this two-handed masterpiece.

Shot in Hamburg, we collaborated with the LA based director duo Bobby Louise and Brig who created a fun and engaging series of three films that highlights the everyday challenges of managing a burger this good. With a super talented cast from London, this campaign brings Bobby Louise and Brig’s unique flair to life, making "Der M®" the star of the show.

Get ready to see how far people will go for this burger!