1News Launches New Campaign with TVNZ Blacksand and Supernormal

TVNZ has delivered a captivating new campaign for 1News designed to stir people’s curiosity with a series of thought-provoking vignettes, each with intricate layers of significance.

The creative, developed by TVNZ Blacksand and supported strategically by Dentsu Aotearoa, reflect stories from both Aotearoa and abroad, and was artfully brought to life on set by Supernormal and director Campbell Hooper.

“It has been a pleasure to partner with TVNZ Blacksand for several years and work alongside some exceptional individuals,” says Matt McKenzie, executive producer at Supernormal.

“This project offered a fantastic opportunity for Campbell to bring his visually striking aesthetics and elegant style to the forefront of the campaign. Cam has beautifully captured the essence of the creative, representing the depth and diversity of newsworthy stories, combining drama, action and emotion seamlessly.”

Campbell says, “It was a great privilege to be able to collaborate alongside the crew at TVNZ Blacksand. The respect and openness of the team brought about a creative atmosphere that led us to form something really unique together. There are images in there that hold and blossom well past its humble 30 second duration.”