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Cannes Lions

180LA Wins Gold and Bronze Cannes Lions for Expedia and VisitBritain’s “Visit Britain” Interactive Film

Interactive mobile film inspires travelers to visit Great Britain 180LA

 180LA Wins Gold and Bronze Cannes Lions for Expedia and VisitBritain’s “Visit Britain” Interactive Film

180LA won a Gold Lion in Cyber and a Bronze in Mobile for its interactive mobile film, “Visit Britain” for Expedia and VisitBritain at the Cannes Lions International Festival of Creativity this week. The agency has been honored with seven Cannes Lion awards, including one Grand Prix, since the opening of the festival.


The interactive film is the first ever to utilize a smartphone’s gyroscope as a way for users to navigate and engage with inspiring destination content and ultimately create and book customized itineraries based on their experience. The mobile and digital experience takes viewers on an interactive journey through five featured destinations in the U.K. that includes London, Cornwall, Wales, Manchester and the Scottish Highlands. Users can toggle between the destinations by pointing the smartphone in a different direction.

“We’re honored to win this award for our work with Expedia and VisitBritain,” said William Gelner, chief creative officer at 180LA. “Travel is a deeply personal thing. We combined technology with storytelling to humanize the experience and make it unique to each visitor."

"Discovery and inspiration are two core principals at Expedia,” said Vic Wallis, VP Global Brand Marketing at Expedia. “We are proud to partner with Visit Britain and the team at 180LA to both inspire and to help people discover more of Great Britain."

180’s mission is to get the world talking about its clients and taking action. As of today, the agency has won seven Lions: three gold, two silver, one bronze, and a Grand Prix in Promo & Activation for Boost Mobile’s “Boost Your Voice.” Last year, the agency won 10 Lions, including a Grand Prix for Good for UNICEF’s “Unfairy Tales” campaign, and was named top 20 agency in the world by Cannes Global Creativity report. 

Client: Expedia
VP Global Brand Marketing: Vic Walia
Senior Brand Marketing Manager: Jessica Eichner
Director, Content Partnerships: Angelique Miller
Head of Agency, EMEA: Kayleigh Britland

Client: Visit Britain
Commercial Director: Carol Dray
Campaign Marketing Manager: Sam Reid

Agency: 180LA
Chief Creative Officer: William Gelner
Creative Director: Pierre Janneau 
Creative Director: Dan Kroeger
Digital Creative Director: Karan Dang
Associate Creative Director: Cary Ruby
Associate Creative Director: Florian Bodet 
Head of Integrated Production:  Natasha Wellesley
Executive Producer: Craig Keppler
Digital Producer: Chianne Peterson
Integrated Producer: Ryan Schmidt
Group Brand Director: Rachel Gilmour
Brand Manager: Allison Landrum
Brand Manager: Jens Bracht
Planner: Becca Taylor
Director of Business Affairs: Loretta Zolliecoffer
 
Film Production
Production Co: Friend London
Directors: Tim & Joe
DP: Tim Sidell
Executive Producer: Luke Jacobs 
Executive Producer: Guy Rolfe
Producer: Rachel Rumbled
Shoot Location: Great Britain
Shoot Date: October 2016


Editorial 
Editorial Company: Cut & Run
Editors: Sam Jones & Steve Gandolfi
Assistant Editors: Luc Giddens, Matt Prickett, Matt Dilworth
Producer: Annabelle Dunbar-Whittaker
Managing Director: Michele Eskin
Executive Producer: Amburr Farls & Kayt Hall
 
Completion/Special Effects
VFX: Electric Theatre Collective
On set VFX Supervisor: Pete Smith
2D Artists: Eric Mason, Kevin Jones, Dave Damant, Nicholas Hiegel, Gretchen Capatan
Colorist: Jason Wallis
Color Assist: Kaitlyn Battistelli
Executive Producer: James Drew
Producer: Scott Boyajan

Recording Mix
Recording Studio: Formosa 
Mixer: John Bolen
Executive Producer: Lauren Cascio

Music:
Music: Human
Executive Producer: Jonathan Sanford 

Sound Design:
Sound Design: Formosa
Composer: Per Hallberg
Producer: Lauren Cascio

Digital Production
Production Co: Unit9 
Creative Lead: Thomas Davis
Head of UX: Quentin Gauvrit
UX Designer: Camille Theveniau
Art Director: Mariusz Kucharczyk
UI Designer: Anton Skvortsov
Motion Designer: Julian Faas
Tech Lead: Zbigniew Czarnecki
Lead Frontend Developer: Sergey Bolshov
Frontend Developer: Michal Kleszcz
Frontend Developer: Filip Przydryga
Frontend Developer: Andrzej Aleksiejuk
Frontend Developer: Martin Kmieciak
Frontend Developer: Michal Obielecki
Backend Developer: Piotr Rogulski
System administrator: Artiom Vassiljev
Head of QA: Dominic Berzins
QA Testers: Eve Acton, Tom Watson, Adam Mingay
Executive Producer: Rich Rowe
Interactive Producer: Nina Marien
Interactive Producer: Fabien Terrasse