180heartbeats + JUNG V MATT Appoints Sławomir Szwaj as Digital Transformation and Business Director
Sławomir Szwaj has been appointed as digital transformation and business director at 180heartbeats + JUNG v MATT. He will be developing the technology competencies of the agency, which has invested in technology-driven creativity for years.
In cooperation with Szymon Gregorczyk, technology director and head of TECH & LAB department, who is responsible for innovation and IT development, and with other agency’s teams, Szwaj will deepen the connection between technological and creative solutions. He will also develop current offerings in new technologies and establish further collaborations in this area.
Szwaj joins the 180heartbeats at a time when the agency has significantly expanded its creative and technology portfolio. In cooperation with Jung v Matt/Limmat, they conducted digital transformations for various swiss companies. For example, Reka, which has entrusted agencies with the largest digital undertaking in its nearly 100-year history; CKW, Migros, and Bauwerk - this collaboration received the Best of Swiss Web award. 180heartbeats also completed projects for CD Projekt: among others Gwent, The Witcher, and Cyberpunk 2077 for various markets, e.g. Spain, France, Germany, Japan, and South Korea. The agency also created Mobile Air Check for Innogy, which was awarded, among others, double gold in KTR, the most important advertising competition in Poland (categories Mobile and Innovation).
"We created this role for Sławek because with our clients we’ve experienced the unique results that can be achieved when you combine creativity and technology in an innovative way," says Marcin Gaworski, CEO & partner 180heartbeats + JUNG v MATT. "We want to continue this work with even greater results for brands, so we looked for the best professionals in the industry to help us with it. And Sławek is not only passionate about creative use of technology but also an experienced leader in building valuable business solutions and relationships."
The agency’s new digital transformation and business director previously worked in a similar position at Publicis Media, where he was responsible for the development of digital competencies of the group, development of innovative digital products, and cooperation with MarTech entities both in Poland and abroad. For the past two years, he has been involved in the development of Augmented Reality products.
"I’m happy to join an agency in which creativity and technology are such an important matter," says Sławomir Szwaj, digital transformation and business director 180heartbeats + JUNG v MATT. "Especially since the process of digitization of brands has strongly sped up because of the pandemic. Voice, AR, AI, and other cutting-edge solutions have become more important, providing opportunities to enrich the user experience along the entire path. But only through an interesting idea they can genuinely engage their audience and deliver real value. Customers today expect an engaging experience at every stage of their purchase or interaction with a brand. In response to this demand, more and more brands want to strengthen the bond with their audience through both well-thought marketing and technology. Each brand defines its goals and effectiveness differently and we have the experience and ambition to respond to their needs in the best possible way."
