180 Amsterdam Appoints FinchFactor

International creative agency 180 Amsterdam has appointed reputation management company FinchFactor as PR partner, to provide strategic PR input on the agency’s global work with high profile brands such as Qatar Airways, Western Union, Sony, Asics, PlayStation and DHL.

 
FinchFactor will be working directly with 180 Amsterdam’s newly promoted president and chief creative officer, Al Moseley, and managing director Stephen Corlett.

 
Al Moseley, president and chief creative officer, said: “'I am pleased to say, in FinchFactor, 180 Amsterdam has found a partner who understands our global vision as keenly as we do ourselves. The team at FinchFactor has the energy, creativity and experience we have been looking for, to continue taking 180's story to the world.”

 
Founded in Amsterdam in 2009, FinchFactor is Europe’s leading expert in reputation management and brand amplification for the creative innovation industry. The company was founded by Kerrie Finch, who previously worked at Wieden+Kennedy Amsterdam as PR Director. The team of seven provides PR strategy and reputation management to both brands and brand builders based in Paris, London, New York, Beijing, São Paulo and Amsterdam. Clients include Adforum, Agencia Africa, Anomaly, Balmuda, BETC, DDB & Tribal Amsterdam, Diageo, Honda, MediaMonks, Minivegas and Turn.