160/90 Appoints Lauren Best as Vice President, PR and Communications

160/90, the global cultural marketing agency that is part of Endeavor, has appointed Lauren Best as vice president within their public relations and communications vertical.

Based in London, Lauren will lead communications for the global DP World account as well as support the agency’s business development efforts. She will report to senior vice president Victoria Biggs, who joined the agency last summer following stints in house at tech companies Trainline and Motorway.

Lauren was previously director of international markets at Mastercard, leading communications, engagement, events, and the delivery of strategic projects for the business, including Mastercard’s sponsorship assets. Previously, she served as chief marketing & communications officer at Marylebone Cricket Club (MCC) and head of public relations, content and social media at the Lawn Tennis Association (LTA). 

“160/90’s unique access to future cultural trends, experiences, and talent through its position within Endeavor, combined with a continued growth trajectory, created an opportunity I couldn’t turn down,” said Lauren. “I’m looking forward to leading a dynamic global account, supporting both our clients' and the agency’s continued development as a member of the EMEA senior leadership team.”

“Lauren’s deep communications and integrated marketing expertise combined with her in house experience will bring substantial value to our clients, many of whom are looking to connect with customers through sport,” said Victoria Biggs, who co-leads the agency’s global PR team. “Lauren joins 160/90 at an exciting time, as we continue to see current account growth and pursue new business opportunities in the region.”