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Creative

11-year-old Plans for Retirement in Erwin Penland's Orange-aid Stunt

Hidden camera film for Voya financial proves that it’s never too early to start planning for retirement

11-year-old Plans for Retirement in Erwin Penland's Orange-aid Stunt

Erwin Penland recently partnered with Voya financial to increase brand awareness and help people think about retirement differently.

The agency set up an orange-aid stand, two crates of oranges, 20 gallons of juice and an 11-year-old named Savannah who happens to have a ton of retirement know-how.

The campaign film captures the real-life interactions with hidden cameras and proved that it’s never too early to start planning for retirement. 

Advertiser

Advertiser: Voya

Creative Agency

Creative Agency: Erwin Penland

Category: Finance/insurance , Pension and retirement

Genre: Stunts