11-year-old Plans for Retirement in Erwin Penland's Orange-aid Stunt
Erwin Penland recently partnered with Voya financial to increase brand awareness and help people think about retirement differently.
The agency set up an orange-aid stand, two crates of oranges, 20 gallons of juice and an 11-year-old named Savannah who happens to have a ton of retirement know-how.
The campaign film captures the real-life interactions with hidden cameras and proved that it’s never too early to start planning for retirement.
Creative Agency: Erwin Penland
Category: Finance/insurance , Pension and retirement