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Creative in association withGear Seven
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10,000 NFTs Created Live in Record-Breaking Art Performance Event
30/11/2023
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Production Company
Nashville, USA
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‘AURAS’, by artist Jeremy Cowart and production company Evolve Studios, makes history while challenging preconceptions about digital art
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Evolve Studios has partnered with experimental artist and photographer Jeremy Cowart for ‘AURAS,’ a trailblazing live event making art history. It was produced by Evolve, in collaboration with Vū Network, OpenSea, Treeline Bamboo, and sponsored by Canon, Profoto and Stills.

Redefining the construct of digital art through transparency and trust, the show saw Jeremy reveal his creative process - which he’s spent 10 years privately developing - for the first time, start to finish, in front of a live audience. 

A masked Jeremy was himself the blank canvas, acting as a default profile picture. Taking the creation of NFT rarity to historic new levels, he transformed it into a performance merging fine art with digital creation by utilising patent-pending lighting techniques, wardrobe, robotics, editing, and layered projection onto a 130 foot, 5 million dollar LED volume screen.

A record-breaking 10,000 unique NFTs were created without the use of generative code in under 20 minutes.

The event was devised by Evolve and Jeremy, close friends and frequent collaborators, having noted that the artist’s experimental and distinctive approach would be perfect for the NFT space. As Jeremy sought to welcome audiences into his process for the first time, Evolve seized the opportunity to produce an event around it, bringing in collaborators to take it to new heights. 

Evolve worked with Vū Network to arrange the physical event space, Treeline Bamboo on the livestream, and OpenSea on the marketplace services, while also handling promotion, storytelling, and trailers. The team then invited sponsors who aligned with the event, namely Canon, Profoto, and Stills, creating branded content for them.

Joel Edwards, president and EP at Evolve Studios, commented, “We at Evolve have been great friends with Jeremy for over a decade. It's a relationship where we really appreciate one another’s art, so we’ve always worked together on many different projects. This particular one was cool because we went upstream - it wasn’t a client or brand asking us to push a product, it was an artist and production company investing in a story, and then inviting brands that align to come on board.”

Jeremy Cowart, artist and photographer, adds, “As individuals, we likely hold disagreements on over 100 different topics with any given person. Yet, it's often just one single topic that leads us to build divides, end friendships, cancel, mute, or unfollow each other. Moving forward, empathy is the way. Eagerly learning each other's story is everything. These are the ideas that weigh heavily on my mind. I genuinely love and value people from all backgrounds and identities. ‘AURAS’ is my creative attempt to express this love and to honour the diversity and complexity of the human experience.”

Credits
Production
Work from Evolve Studios®
Group745
AURAS
Jeremy Cowart
05/12/2023
7
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Xeomin x Teyana Taylor
Universal Music Group & Xeomin
07/06/2023
2
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ALL THEIR WORK