1000 Women Get a Sweat On In Dubai for Dingo Bill's New Nike Film
In the shadow of the Burj Khalifa, Dubai became the setting for Nike’s latest all female training club tour (NTC).
The women-only event brought together 1000 women for six hours of exercise classes with global master trainers. The event has previously toured countries including Egypt, Turkey and UAE.
Director Jen Fearnley of Dingo Bill was selected by Nike through JWT Dubai to chronicle the empowering event. Jen’s background in documentaries makes her an ideal choice for capturing real women in challenging situations.
The events have provided a place for women to come together, push themselves to their limits whilst having a fantastic time. The film captures a sense of achievement and fellowship, where all the women embrace Nike’s challenge to ‘bring it’.
Dingo Bill regularly works with Nike in far off places, creating high end content for the sportswear brand across all their ranges.
The film shall appear on Nike’s NTC Tour social channels and currently has 186K hits on their Facebook page.
