1 BILLION HUNGRY

THE 1 BILLION HUNGRY PROJECT

 

One billion people in the world suffer from chronic hunger. Every 6 seconds a child dies.
So, McCann Rome endorsed a FAO (UN Food and Agriculture Organization) initiative developing a bold, global pro-bono campaign to end hunger. The 1 billion hungry project.
 
It’s basically an online petition; to get as many signatures as possible before the end of October, to put pressure on politicians. They wanted to create a movement of anger and indignation.
 

On the 11th of May they launched the campaign and the website with a commercial featuring the british actor Jeremy Irons, and a launch event broadcasted live from the FAO building.

 

Since then the campaign has spread across all media: TV, Print, Outdoor, Merchandising, Radio, PR, Events and, obviously, the Internet.

 

 

Everyday a new piece of communication gets added. Go to the project’s website: www.1billionhungry.org sign the petition and invite friends to sign too.

 

Client: FAO

Agency: McCann Erickson Rome

Creative Director: Marco Carnevale, Alessandro Sciortino

Copywriter: Alessandro Sciortino

Art Director: Francesco Basile

Contact: Alberto Meanti

Ag. Producer: Fabio Cimino

Production: FilmMaster

Director: Adriano Falconi