Required Skills & Experience: Strong Communication Skills: Excellent written and verbal communication, presentation, and negotiation skills. Strategic Thinking: Ability to develop and implement strategic plans, identify market trends, and understand client business needs. Leadership & Management: Proven ability to lead, motivate, and mentor a team, fostering a positive and productive work environment. Client Relationship Management: Experience building and maintaining strong client relationships, understanding their needs, and managing expectations. Project Management: Experience managing complex projects, budgets, and timelines. Industry Knowledge: Understanding of the advertising and communications landscape, media trends, and digital marketing. Commercial Acumen: Ability to understand and manage budgets, identify opportunities for growth, and contribute to the profitability of the agency.