• Contributing to innovation and help to establish the agency in the marketplace in the area of analytics, including data mining and marketing mix modeling 

• Representing the agency at new client pitches and support business development activities 

• Providing analytics support and insights to departments as needed 

• Design, develop and manage a suite of analytics product, service and technology offerings for our media types (TV, Radio, Print, Digital etc.) 

• Developing data and technology strategies for capturing and processing data and transforming it into actionable analytical products and solutions 

• Architect, build and administer a data warehouse of cross-platform media and response data, databases and data-driven technologies as needed to support client engagements 

• Developing and administering DRTV attribution software for attributing Web responses to TV airings 

• Maintain the Business Intelligence architecture, including dashboards to support in-house reporting/analysis and client-facing dashboards 

The REPORTING:

• Delivering ongoing custom and ad-hoc reporting and analysis across all Media campaigns 

• Responding to client needs for analytics solutions and design, develop and implement those solutions 

• Providing interpretation and analysis of results that strategically inform/direct agency account and media teams, leading to the optimization of client investment 

• Building and managing a team of analytics professionals to provide analytics for client engagements and to build out and support the agency’s analytics capabilities

The PERSON:

• 7-10 years of experience in a leadership role managing analytics programs 

• Degree in relevant field

• Strong experience building and leading analytics programs 

• Strong communication and client-facing “think on your feet” skills 

• Experience with a broad range of models and analytical and statistical solutions, as well as the ability to apply them to a variety of industries and business needs 

• Advanced experience with multi-channel fractional attribution models, DSP/DMP integrations and PMML 

• Advanced experience with R, Python, SQL 

• Advanced knowledge and experience setting up and administering databases like MySQL, MongoDB, Kafka, or similar 

• Strong analytical and problem-solving skills 

• Strong experience architecting and managing Business Intelligence solutions 

Does this sound like you?

Get in touch with Brett Dachs for a confidential conversation.