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Tourism Ireland - Glass of Thrones
16/08/2019
Advertising Agency
London, UK
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Agency / Creative
Media
Production
Animation

The production of Game of Thrones called Northern Ireland its home for over 10 years. So in 2019 as the show was finally drawing to a close, we set about ensuring it’s legacy would be felt long after the final episodes aired, forever connected with Northern Ireland’s own history and heritage.

Using a decade’s worth of fan search data, we created 6 beautifully crafted, freestanding stained-glass windows. Each one depicting the world’s most searched, shared and talked-about moments from across the entire Game of Thrones saga. An age-old art form befitting the show, but with a modern twist.

 

Each week after one of the final episodes aired, a new window was unveiled in the heart of Belfast. The glass - acting as a marker - eventually led visitors across the city, from its traditional stained-glass roots in the City Hall, to the home of the shows production in the Titanic Studios.

 

With the help of Northern Ireland’s finest artists, artisans and craftspeople, the Glass of Thrones takes Northern Ireland’s cultural heritage of stained-glass and glass production, and brings it full circle to their latest and biggest cultural export to date.  Ensuring the iron-clad bond between Game of Thrones and Northern Ireland will never be forgotten.