Hey Human and Guinness approached 2AM Director Steve Cope to realise their bold, gold plated TVC script to launch their new, premium lager product, Guinness Gold, in Africa.

 

Steve drew on his expertise in CGI, in camera time-slice trickery and motion control to create a Lagos styled bar in suspended reality. A super cool Nigerian bar crowd and a sharply dressed group of friends  experience a magical, Guinness inspired golden moment.

 

This is Guinness’s first premium lager product to launch in their key African market.