The POTUS isn’t known for being the best speller on Twitter. But when he spelled something as American as the word “hamburgers” incorrectly when serving up some of our very own Whoppers at the White House to the NCAA football champion Clemson Tigers, we knew we couldn’t sit back and remain silent. He spelled hamburgers as “hamberders.” Like, really??? So we composed a simple tweet to let the world know that although a large order had been placed for “hamberders” earlier that day, we were still selling Whoppers—America’s Favorite Burger®—to anyone who was craving something flame-grilled.

This single tweet ended up generating some incredible numbers and became one of Burger King’s most successful social posts ever.

Total results:

· $42M+ in earned media

· 3.8B+ organic impressions

· 117K+ social mentions

· 734% increase in brand conversation

The tweet itself organically received:

· 422K+ likes

· 94K+ retweets

· 13K comments

The greatest result of all? The president went back and edited his tweet to correct the spelling error after the our tweet had gone viral.

Burger King - Hamberders

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