Agency case study landing page here: https://parallelpath.com/what-weve-done/lows-campaign

This series of films captured the inspiring stories of real Rocky Mountain Health Plan customers who have chosen to follow non-traditional career paths with the confidence that their health insurance company supports this way of life. The two submitted films from the campaign (in addition to the anthem piece) center on themes of protecting family and trailblazers. Descriptions of each long form film follow:

Eric Farr has traveled the world performing gravity-defying, freestyle motocross stunts. A demanding profession that puts him on the road, he cherishes every moment with his son Aiden and wife Kayleigh. Now with a baby girl on the way, there isn't any place he would rather be than home with his family.

Tianna Davis has never minded proving people wrong and doing what no one thought she could. This includes running her own rodeo and riding 1,500 lb. bulls. She is a bonafide young cowgirl who is anything but traditional, and a shining embodiment of a trailblazer through and through.

Rocky Mountain Health Plans - Life on the Western Slope

CREDITS

Hardy Kalisher

The Roos Brothers

Logan Roos

The Roos Brothers

Local partners

Gold partners