Plan International is a humanitarian organisation that advances girls’ rights globally. 

Research shows that we talk differently to children depending on their gender. We talk to boys about their abilities and to girls about their bodies and feelings. Little by little, this starts to influence how they see themselves. A study shows that by the age of six, girls are more likely to think that boys are the smarter gender.

Sheboard is a virtual keyboard for boosting girls’ confidence. With predictive text input, it suggests gender-neutral language. It helps everyone reflect on – and possibly change – the ways we talk to and about girls. 

The amount of communication that happens on our mobiles keeps growing. That’s why the keyboard is an ideal place for tapping into people’s language. But the idea is bigger than that; typing messages is something everyone can relate to, and just hearing about the keyboard makes people think how they choose their words when talking with or about girls.

Sheboard got media attention all over the world, both in advanced, relatively equal countries and in those where girls’ rights are neglected; from Finland to India. The editorial reach was over 712 Million.