English translation of the Copy:

1)

Visual: Snake

Copy:

54,708 pricks to ward off evil.

2 to defeat it.

Get your COVID vaccine administered now.

2)

Visual: Shield

Copy:

36,812 pricks to look like a fighter.

2 to win the fight.

Get your COVID vaccine administered now.

3)

Visual: Tiger

Copy:

72,006 pricks to look fearsome.

2 to become fearless.

Get your COVID vaccine administered now.

Written Explanation:

With COVID-19 ravaging the world, the vaccine is the only thing that can help humanity return to normalcy. But hesitation to get the shot is prevalent, especially in rural parts of India.

In these regions there are popular tattoos that people get as a show of their strength, a superstitious charm, or a symbol of protection. We identified three of the most popular tattoos to make a point:

· A tiger, the national animal of India, a predator known for its fearlessness.

· A snake, also known as ‘Naga Devatha’ or the serpent god, is believed to ward off evil.

· A shield, a symbol of protection that has been prevalent in Indian culture for centuries.

We’ve drawn a parallel to people getting pricked multiple times to get these popular tattoos. Whereas in truth, two simple pricks of the COVID vaccine will offer them the ultimate protection against the virus.

Prime Indian Hospitals - The Needle Prick

CREDITS

Prasoon Joshi

Sambit Mohanty

Rathish P Subramaniam

Sandeep Palasseri

Karthik R

Amol Jadhav

Raj Chedda

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