In our film for WWF Canada, “The Line” serves as a visual storytelling device. Paired with guiding narration and natural imagery, it’s both a warning and a symbol for two distinct futures for humanity. It’s the delineation between creation and destruction, beauty and chaos.

As our line slowly elongates, we see a world increasingly plagued by raging wildfires, devastating floods, and extreme weather events. But then, before the impending climax, tension is relieved as we see a revision of course. We begin to see hope as the line retracts. Our audience is reminded that no matter how close we are to crossing the line, it’s still in front of us and the climate future is not predetermined.

The Line closes on WWF’s initiative to Regenerate Canada – a 10-year plan to reduce emissions, restore habitat, and protect wildlife.

And we are reminded that it’s not too late to reverse the “irreversible”.

WWF Canada - The Line

CREDITS

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