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United Nations Development Programme - The Birds & The Bees
15/09/2022
Advertising Agency
Sydney, Australia
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Agency / Creative

‘The Birds and The Bees’, also known as ‘the facts of life’, is the conversation parents have with kids to explain how babies are made.

To empower kids to speak up about climate action, the UNDP published a book that flips this tradition by getting children to sit parents down for 'the talk' about the planet they will inherit. 

Since birds and bees are among the most susceptible animals to the effects of climate change and fossil fuels; the story uses them as the barometer for its devastating consequences. From this bleak realisation, the story evolves to leave kids and parents with a simple solution that they can action together.