While traditional Christmas adverts typically tell sentimental, nostalgic stories of the past, Lidl’s Christmas film, ‘Big on a Christmas you can believe in’ looks to the future, reassuring Britain in a time of great uncertainty that no matter what, Christmas will always be Christmas and Lidl will always be Lidl on Price. This counter-intuitive approach achieved great cut through, allowing Lidl’s enduring value proposition shine amongst the emotional clutter of Christmas advertising.

Results

Crowned the most unique and distinctive Xmas ads amongst UK grocers (Cubery 2021)
Brand attribution performed 10pp above category average (Ipsos 2021)
Lidl outperformed the market across key Christmas product categories (Kantar 2021)

Lidl - A Christmas You Can Always Believe In

CREDITS

Local partners

Gold partners