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Group745
Group745
Group745
Group745
Group745
Group745
Macmillan Cancer - Whatever You Need
13/09/2022
Music & Sound
London, UK
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Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

The brief was to develop a signature tune for Macmillan which forms the backbone for their new campaign, that had the flexibility to convey the various moods of different films. It needed to be emotive, distinctive and uplifting. It needed to capture; the sparse reflective moment of diagnosis; through to the emotional rollercoaster, the questions and obstacles; the clinical care and the incredible nurses; and the conclusion born of toughness and tenderness. The indomitable spirit that underpins all cancer care, the companionship and support Macmillan provides. The challenge was to convey this rollercoaster and these nuances musically. We considered how to reflect the rollercoaster of the subconscious mind trying to make sense of what to do, so we drew on the emotional range of string instruments and the ensemble to be able to convey those nuances musically. An instrumental group capable of the softest sounds and delicate emotions, but also the richest, most euphoric or powerful textures. Delicate sparse strings to highlight that initial shock, then building the melodic motif to bring a sense of support and familiarity, right through to a strong tutti textural build and climax to reflect the unwavering support and hope that also come with the journey.