​Kit is a money app for kids and their grown-ups to use together. Supported by CommBank and currently in its beta form, Kit wants to help young people do more with money. While the concept of introducing kids to money at a young age isn’t new, doing so in an integrated app that’s educational, playful, and has an embedded intelligent agent is. So, Kit needed a brand that kids actually want to interact with. And, with the average kid spending almost 20hrs online a week, one that grown-ups can trust. The brand and experience we developed for Kit does more than just make financial education fun –it enables kids and grown-ups to learn together. The brand is equal parts playful and aspirational, ensuring kids want to keep coming back as they become more financially independent.

"I think you’ve nailed it. I think it’s perfect."

YISH KOH, MANAGING DIRECTOR, KIT AN X15 VENTURE

Please see our website for full information on the project - https://www.re.design/work/kit