The Brief:

TBWA\Media Arts Lab partnered with SoStereo to find the right track for the ‘As Told By Us’ Pride campaign. Commissioned by Apple, the series commemorates six prominent global locations and historical events within the LGBTQIA+ community with the use of bright, celebratory music.

The Outcome:

With the campaign’s message top-of-mind, we were able to power the spot with a track representative of the meaning of Pride. “Vivid” by Chromonicci elicits bright, colorful emotions to share the story of Window Rock.

Apple - As Told By Us

CREDITS

Chromonicci

VIVID

Gold partners