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Group745
Group745
Group745
Group745
Group745
Group745
Google - Auditorial
09/09/2022
Advertising Agency
London, UK
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Agency / Creative

There are 2.2 billion blind and visually impaired people in the world, many of whom find it challenging to access even basic news stories online via assistive technologies. To prove that inclusive design can enhance a publisher’s storytelling, we collaborated with the RNIB, Google and The Guardian to create ‘Auditorial’—a new approach to online editorial that combines advanced accessibility controls with written articles, visuals, voices and rich spatial audio.