Disrupt The Age Limit

Make your “Skittles Packet” come true!

The Idea

Skittles help you to turn old and young so that you can get the red packet. Through the TikTok interactive game, GenZ can instantly change their age and get the “Red Packet” cash dollar. Skittles “Red Packet” brings this casual joyful CNY back to young people again!

Insight

Receiving red packet is the traditional custom in China during the Chinese New Year season. But only elderly and young people can have this privilege. GenZ, while not making a lot of money, face this “Red Packet” pressure every year by giving out red packets. This year, however, Skittles would like to disrupt this tradition!.