A spectacular snowball fight blasted us right into the 2021 holiday season with this Sports Direct ad, urging everyone to ‘Go All Out’ this Christmas.

The campaign, created by MOX, shows a myriad of sports stars exercising their skills in a radical snowball fight, including US Open champion Emma Raducanu, Olympian Jessica Ennis-Hill, golfer Andrew Johnston and footballers Jordan Pickford, Jack Grealish, Fran Kirby and Mason Mount. And of course, there's a cheeky cameo for grime artist Big Narstie!

Directed by THE REST, the action-packed spot was developed by production company Pulse Films with post-production, VFX and colour grade from Glassworks. Besides adding complementary CGI snow, snowballs and skies, the VFX work included paying homage to famous Hollywood battle effects – from the flurry of snowballs replicating the arrows scene in 300, to the bullet time effect on the golfer/sniper attack, making us feel like we're back in The Matrix.

Sports Direct - Go All Out

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