Lamb Side Story is an all singing, all dancing Broadway musical extraordinaire. 

With a take on West Side Story, ‘Lamb Side Story’ builds on the brand’s long-founded principle of unity and inclusion and attempts to bring people together over a summer lamb barbecue.

Diverse political opinions and views are set head to head in the satirical ad, but togetherness prevails. The spot pitches the left and right wing factions against each other and tackles political issues such as global warming, gay marriage, gender diversity, LGBTQI issues, religion, equal rights and more, recognising that there are diverse opinions, and that’s ok.