senckađ
Group745
Group745
Group745
Group745
Group745
Group745
NTT DOCOMO - REDEFINING DISTANCE
06/09/2018
Advertising Agency
Tokyo, Japan
0
Share
Credits
Agency / Creative

The "5G" service which will be put into practical use in 2020 by NTT DoCoMo. This experimental project demonstrates its speed, capacity and low latency of “5G”. It was introduced by the techno pop group “Perfume” through the live streaming performance. This was the first experience for them to perform on three different cities at the same time. TOKYO, NY and LONDON. The communications technology combined three performances took place in where are over 10,000km apart from one another into the one without time lag.

Credits :

TOTAL PLANING

-Creative team

Creative Director: Kaoru Sugano(Dentsu Lab Tokyo)

Planner: Sotaro Yasumochi(Dentsu Lab Tokyo)

Copy Writer: Kana Koyama(DENTSU INC.)

Art Director: Yuri Uenishi(DENTSU INC.)

Creative Supervisor: MIKIKO(ELEVENPLAY)

Chief Creative Producer: Hikaru Ikeuchi(Dentsu Lab Tokyo)

Creative Producer: Kohei Ai(Dentsu Lab Tokyo)

Producer: Takahiko Kajima(P.I.C.S.)/Ryo Ikeda(P.I.C.S.)

Production ManagerHaruka Tanji(P.I.C.S.)

-Account team

Accout Executive: Kyo Katayama(DENTSU INC.)/Mitsuru Kamiya(DENTSU INC.)/Takehiro Yamato(DENTSU INC.)/Naoki Tanaka(DENTSU INC.)

Casting: Yukiko Matsuzaki(DME)

-Artist Casting team

Artist: a-chan(Perfume)/NOCCHi(Perfume)/KASHIYUKA(Perfume)

Artist Management: Amuse

Label: Universal Music

 

GRAPHIC

Photograher: Kyoji Takahashi

Stylist: Toshio Takeda(MILD inc.)

Hair: Yuki Shimajiri

Make: Masako Osuga

Retouch: Takuya Tsugane(amana digital imaging inc.)

Designer: Yuri Yoshida/Toshinori Ohbuchi(J.C.Spark)/Sari Ogino(J.C.Spark)/Rikito Fujitani(J.C.Spark)

Agency Producer: Hitomi Omoto(DENTSU CREATIVE FORCE INC.)/Shuntaro Yoshii(DENTSU CREATIVE FORCE INC.)

Print: Emiko Kawashima(SEIBIDO)

 

TEASER MOVIE/COUNTDOWN MOVIE

Edit/Motion Graphics: Koji Aramaki

DP: Kei Fujita

Gaffer: Yusuke Nakazawa

DIT: Taito Oyama(progressive)

Stylist: Toshio Takeda(MILD inc.)

Hair: Yuki Shimajiri

Make: Masako Osuga

Colorlist: Yoshirou Kamei(SONY PCL)

Composer: evala

 

WEB SITE

Artdirector/Designer: Hiroyasu Kimura(Rhizomatiks Design)

Frontend Engineer: Hirofumi Tsukamoto(Rhizomatiks Design)

Technical Director: Tatsuya Takemasa(Rhizomatiks Design)

Backend Engineer: Hajime Sasaki(MountPosition Inc.)/Shunsuke Shiino(MountPosition Inc.)

Agency Producer: Kimihiro Takano(DENTSU INC.)

 

LIVE EVENT

-Opening Movie

Director: Kazuaki Seki(koe Inc.)

Shooting Dir: Kenji Tomita(triple-O)/Takayuki Hayashi

DP:  Hiroyuki Yabe/KIYO/Shinichi Adachi

Gaffer: Issey Tada

Stylist: Toshio Takeda(MILD inc.)

Fitter: Chikako Satogawa

Hair Make: Yuki Shimajiri/Masako Osuga/Minako Suzuki

CG designer: Kohki Okuyama(1inc.)

CG producer: Akira Iio(1inc.)

Motion Graphics: Koji Aramaki

OFFLINE editer: Ryo Sugie

ONLINE editer: Syunsuke Kakuuchi

Colorlist: Takahito Kurobe(McRAY)

Composer: evala

Agency Producer: Tsuyoshi Kanekiyo(DENTSU CREATIVE FORCE INC.)

Producer: Grace Kawahara(Mt. MELVIL)/Mikiko Murata(Mt. MELVIL)

Production Manager: Syuhei Harada(P.I.C.S.)/Taiki Nishimura(P.I.C.S.)/Carol Ruthberg/Louis Barron(The Good Film Company)

-Live Stream Broadcasting

Technical Director: Yasuhiko Nishimura(Dentsu Lab Tokyo)

Producer: Ryo Nagasawa(DENTSU TEC INC.)/Shun Aoki(DENTSU LIVE INC.)/Tsuyoshi Kanekiyo(DENTSU CREATIVE FORCE INC.)/Ayako Hiramoto(DENTSU TEC INC.)/Mikiko Murata(Mt. MELVIL)/Grace Kawahara(Mt. MELVIL)

Co-Producer: Maho Takada(DENTSU TEC INC.)/Yanina Barry(The Good Film Company)

Production Manager: Carol Ruthberg

PR Planner: Hironobu Hoshida(DENTSU INC.)/Yasuharu Sueki(DENTSU INC.)

5G R&D Director: Takehiro Nakamura(NTT DOCOMO, INC.)

5G R&D Manager: Atsushi Harada(NTT DOCOMO, INC.)

5G R&D Engineer: Kiichi Tateishi(NTT DOCOMO, INC.)/Taichi Katayama(NTT DOCOMO, INC.)/Ryohei Makino(NTT DOCOMO, INC.)

Network R&D Director: Shingo Kinoshita(Nippon Telegraph and Telephone Corporation)

Network R&D Producer: Kazunari Moriuchi(Nippon Telegraph and Telephone Corporation)/Takashi Miyatake(Nippon Telegraph and Telephone Corporation)/Soichiro Usui(Nippon Telegraph and Telephone Corporation)/Junji Watanabe(Nippon Telegraph and Telephone Corporation)

Network R&D Manager (Advanced MMT): Akira Ono(Nippon Telegraph and Telephone Corporation)

Network R&D Engineer (Advanced MMT): Tetsuya Yamaguchi(Nippon Telegraph and Telephone Corporation)/Kouji Namba(Nippon Telegraph and Telephone Corporation)/Tomokazu Yamada(NTT TechnoCross Corporation)/Hirotaka Utsumi(NTT TechnoCross Corporation)/Shiichiro Fujimura(NTT TechnoCross Corporation)/Wang MaoYu(ShineSoft Co.,Ltd.)/Yudai Takizawa(Heart Soft Co.,Ltd.)/Kouichi Furukado(Nippon Telegraph and Telephone Corporation)/Akira Kurosaka(NTT TechnoCross Corporation)/Liu Jian(ShineSoft Co.,Ltd.)/Takuma Tokuue(NTT TechnoCross Corporation)/Motohiro Noguchi(Global Ace Co.,Ltd.)

Network R&D Manager (Global NW): Kiyoshi Tanaka(Nippon Telegraph and Telephone Corporation)

Network R&D Engineer (Global NW): Katsumi Tanaka(Nippon Telegraph and Telephone Corporation)/Hikaru Takenaka(Nippon Telegraph and Telephone Corporation)/Ryushiro Minematsu(NTT Advanced Technology Corporation)/Keisuke Obitsu(NTT Advanced Technology Corporation)/Kenichiro Hirata(NTT Advanced Technology Corporation)/YUKIHIRO TOKI(NTT Advanced Technology Corporation)/Takuya Iwami(Nippon Telegraph and Telephone Corporation)/Hisao Uose(Vision Bridge, LLC.)/Junichi Nakagawa(NTT Advanced Technology Corporation)/Akira Segawa(NTT Advanced Technology Corporation)/Yukinori Taguchi(NTT Advanced Technology Corporation)

Technical Management: Ryo Fukutani(AT Linkage Inc.)

System Engineering/Engineering: Takumi Ikeda(Takumi Onkyo)

Video Engineering: Tsukasa Ishii(AT Linkage Inc.)

Video Switching: Koji Kobayashi(SWISH JAPAN Inc.)

CG Operation: Naomi Chikazawa(AT Linkage Inc.)

Replay Operation: Noriko Kato(Tokyo Sound Production Inc.)

Audio Mixing: Tatsuyuki Goto(SWISH JAPAN Inc.)

Video Transmission/Network Engineering: Tsutomu Sano(AT Linkage Inc.)

Intercom Management/Engineering: Yuki Onogi(TO GO)

Intercom Operation: Tsunanobu Yamamoto

Technical Coordinator/Interpreter: Yukiko Yamamoto/Yuki Tsujimura(AT Linkage Inc.)

Programmer: Takahisa Senaga(DENTSU CREATIVE X INC.)

 

LIVE PERFORMANCE

MUSIC: Yasutaka Nakata

Live Director & Choreographer: MIKIKO(ELEVENPLAY)

Planning & Visual Director &Visual System Designer & Lighting Programmer & Visual System Operator: Daito Manabe(Rhizomatiks Research)

LED Device Designer and Developer & Visual System Operator: Motoi Ishibashi(Rhizomatiks Research)

Synchronous System Designer & Visual System Developer & Visual System Operator: Yuya Hanai(Rhizomatiks Research)

LED Device Developer & Visual System Operator: Tomoaki Yanagisawa(Rhizomatiks Research)/Toshitaka Mochizuki(Rhizomatiks Research)/Tatsuya Motoki(Rhizomatiks Research)/Momoko Nishimoto(Rhizomatiks Research)/Saki Ishikawa(Rhizomatiks Research)/Kyohei Mouri/Rina Yasukouchi

Visual Programmer & Visual System Operator: Satoshi Horii(Rhizomatiks Research)/Yo Tanaka(Rhizomatiks Research)/

Synchronous System Developer & Visual System Operator: Ryohei Komiyama(Rhizomatiks Research)

Camera Engineer & Visual System Operator: Muryo Honma(Rhizomatiks Research)

Visual System Operator: Setsuya Kurotaki(Rhizomatiks Research)/Kenichi Kabeya

Producer & Project Manager & Visual System Operator: Takao Inoue(Rhizomatiks Research)

Stage Manager: Spike Minami(BOATMAN)/Masahiko Uchiyama(BOATMAN)/Jun Sato(BOATMAN)

Props Manager: Hideyuki Otomo(Shimizu Octo)

P.A.: Masahiko Kobayashi(MSI-JAPAN)/Mai Kurahashi(MSI-JAPAN)/Yuusei Kamiya(MSI-JAPAN)

Lighting Designer: Sachiko Matsui(SWEET STUFF GROUP)

Projection System: Eiji Yamada(Transwork)/Itsuka Sugawara(Transwork)

Live Shooting: Hirotaka Nanjo(Visual Signs)/Kenji Koyasu(club c's entertainment)/Keita Hara(club c's entertainment)/Midori Takahashi(club c's entertainment)

Costume Design & Stylist: Toshio Takeda(MILD inc.)

Fitter: Chikako Satogawa

Hair Make: Yuki Shimajiri/Masako Osuga/Minako Suzuki

Assistant Choreographer: NON(ELEVENPLAY)/ERISA(ELEVENPLAY)/SAYA(ELEVENPLAY)

Technical support: Shintaro Kamijo(Rhizomatiks Research)/Tomoyo Obata(Rhizomatiks Research)

CG Director: Tetsuka Niiyama(+Ring/TAIYO KIKAKU Co., Ltd.)

CG Producer: Toshihiko Sakata(+Ring/TAIYO KIKAKU Co., Ltd.)/Yasuhito Takahashi(QUINO GRAFIX)

CG Designer: Yasuhito Matsuura(+Ring/TAIYO KIKAKU Co., Ltd.)/Junichi Ebe/Tetsuro Takeuchi(QUINO GRAFIX)