If you love football, then the Super Bowl is a day of magic. We wanted to bring that idea to life for everyone and what better way to create a sense of wonder and awe, then through the eyes of kids getting to play their favorite game, with the biggest stars of all time.

As a brother and sister compete in a Super Bowl themed football video game the players come to life as 22 NFL legends pour out of the game into an unsuspecting family’s home. As they continue to play the game they destroy the home in the process. Thanks to the quick thinking of the younger sister she pulls off an upset win and rights a longstanding super bowl wrong by allowing Walter Payton to finally score a Super Bowl touchdown.

With 80M impressions and 40M views Bring The House Down was able to live up to its name - delighting avid and casual, young and old, new and lifelong fans across the country. Not only did 60% walk away looking forward to watching more games, this number was higher among our younger fans. Almost 70% of parents said their kids under 16 made them more interested in both watching and playing football.

Critics enjoyed the spot as well - BDTH was voted #8 on USA Today’s Ad Meter, received an A Grade from Yahoo and was in the Top 10 most likable ads of the big game. In terms of buzz, we received 8K organic mentions, up 60% from last year - with a 85% positive share of voice - up 31 points from last year. 28 teams shared our spot through their social handles.

National Football League - Bring Down the House

CREDITS

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