One of Malaysia’s intangible heritage is words of wisdom that are passed on from one generation to the next. It’s an important pillar for the Malay community as these words of wisdom form and guide everything they do in life. Sadly, this tradition is slowly fading away. Introducing the world's first Kufi Generator.

To modernise and preserve this Malaysian heritage, we co-created a proprietary platform, Artificial Intelligence Visual to Extralinguistic Experience (A.I.VEE), that allows users to turn these words of wisdom into beautiful Kufi art, which can be found in homes all over the world. People can personalise and download their Kufi designs, which they can then share with their loved ones.

Through the Mengukir Malaysia microsite, Malaysians can watch the video, find out more about the campaign, engage in designing their own Kufi creation, and even check out the beautiful pieces done by others. These beautifully designed Kufi art pieces can then be shared via social media on Facebook, Twitter, and Instagram.

Results:

• 365,169 visits to our microsite
  • 11.9 million video views of the Dari Hati festive film (voted as the Top 3 Malaysia’s Aidilfitri ad)
• 17,184 Kufi artworks were created.
  
• 23 million impressions