Snap Sounds. The work marks several milestones. For Harvest Snaps, it's their first major activation following their recent rebrand and, most importantly, foray into TikTok (harvestsnaps_official). For Cutwater, the project comes on the heels of winning the digital creative agency of record title for the plant based-snacks. 

The branded effect entitled, "Snap Sounds”, can be accessed directly through TikTok or by scanning the QR code on the newly launched Mixed Snack Pack from Harvest Snaps, an offering with six, single-serve bags of veggie snacks in three flavors. Named after the fun-to-eat, snappy products, it invites audiences, especially college students, to create their own music via head movements. Each motion triggers one of six beats, many of which are recorded sounds pulled directly from Harvest Snaps’ packaging and products, such as the memorable crunch that happens when you eat the tasty snacks. Beyond solo pieces, the branded effect allows the opportunity for duet content as well.