Awareness/Advocacy Campaign
INSIGHT
Every 3 hours in Italy, a person receives a diagnosis of Multiple Sclerosis,
a neurodegenerative disease that can chronically and progressive compromise
the ability to move. Still, life doesn’t stop with a Multiple Sclerosis diagnosis.
IDEA
The SMeakers collection is born. The first sneakers collection signed by three
Multiple Sclerosis patients. Cristina, Federico and Rachele told us their own story,
that calligraphist Chiara Riva copied on three pairs of shoes, covering every inch
of free skin. Outside and inside. First exhibited at the Milan Fashion week last
September 2021, The SMeakers showed us all that movement is more than just
an accessory. They carry a great message of strength and love for life to millions
of people.
RESULT
+18 million impressions.