senckađ
Group745
Group745
Group745
Group745
Group745
Group745
VIVID - UAMIND HUB
06/09/2022
Brand Strategy & Communications Agency
Kiev, Ukraine
0
Share
Credits
Brand

Background

For our country, the world really "turned upside down" on February 24 2022.

Idea

To create the UAMIND Hub to help Ukraine break through the darkness of propaganda or uncertainty and share information about the real situation  in Ukraine around the world.

Solution

We have created an opportunity for advertisers, philanthropists and volunteers to join our initiative from anywhere in the world.

Results

WE CREATED IMPETUS TO UNION AROUND UKRAINE

The first indicative effect for us was the feedback of new partners and creatives, which became more and more every day.

In the third week of the campaign, we realized that we were going beyond the expected result in quantitative terms and began to receive positive feedback about the project from the “end user”.

We have helped many people who aspired to do something but just didn't know how or felt powerless to find the right tool for themselves and not stand aside.

It is difficult to claim that our project is crucial or a takeoff in the global information war, but we are certain that each such campaign, as well as the courage of Ukrainians who defend their homeland from the enemy, encourage positive changes in the global European society.

The first months of the war were extremely important. We strived the European world to hear our voices and thanks to our project, we were heard by at least 1.7 million people, and that's just in March.

The war still goes on, but the small and proud battle for the minds and hearts of Europeans called UAMind has been successfully fought.