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Black Business and Professional Association, Toronto Metropolitan University's Diversity Institute, Canadian Congress on inclusive diversity and workplace equity, Pride at Work Canada - The Micropedia of Microaggressions
06/09/2022
Advertising Agency
Toronto, Canada
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Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Animation

Context
Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. These seemingly harmless, and usually unintentional, interactions are known as microaggressions, and they can have a significant impact on the physical and mental health of those on the receiving end.

Idea
Knowing how nuanced and difficult this issue is, it was important to approach this tool from a place of unbiased understanding. We worked diligently to ensure that everyone can learn from the tool without feeling targeted or shamed. We understood that unlearning unconscious bias and microaggressions isn’t about perfection but about a willingness to act, change, and do better.

Results
The success of The Micropedia demonstrated the appetite for this kind of resource. Dozens of corporations, institutions and organizations have shown interest in embracing the resource as part of their DEI efforts, with talks of sponsoring and/or officially implementing The Micropedia. The Micropedia will even be part of the Government of Canada’s 50-30 Challenge program to accelerate diversity efforts in workplaces nationwide.

The project was quickly picked up by local and international press (including a feature in Fast Company). With no paid promotion the site has engaged users from over 125 countries and received over double the total number of entries in user submissions.