For the sound of Legal & General, not only did we want to create a useful, memorable brand asset. We also wanted to do something bigger, that had real world impact and positively influenced people's lives, in the same way the L&G's brand initiatives do.

So, we created an EP of functional music, designed to increase wellbeing in the listener. By partnering with Goldsmiths University’s Music Mind and Brain Lab and leading academics in the field, we also measured implicit psychological reactions to the sound of L&G. We also tested our compositions to measure to what extent they deliver a sense of calm, reassurance and wellbeing on the listener.

Red: Functional music to aid focus (e.g. work, study)

Blue: Functional music to aid sleep (e.g. at night or 4am scenario)

Yellow: Functional music for a moment of pause (e.g. on commute, coffee break)

Green: Functional music to calm down emotionally (e.g. feeling stressed, irritable)

The tracks are accessible on Spotify and YouTube without restriction, alongside a limited run vinyl release with artwork provided by Superunion.

​​Link to Spotify profile
​​Link to Functional Music playlist