The electric version of the Fiat 500 was recently launched in Brazil. But in Brazil electric cars are still very rare, and people have a lot of questions. One of lhe main issues is whether this kind of vehicle has enough range for long lrips. Afler all, Brazil is a very large country, and long trips are common here. So we created a campaign that would highlight lhe range of lhe new Fiai 500e, which boasts excellent performance in lhe electric vehicle calegory.

ln order to show that the new Fiat 500 has great range for the electric car category, we created a minimalist illustration of a GPS map highlighting in yellow the route taken by the Fiat 500e, such that the image looked like a lightning bolt, in a clear reference to the electric power used by the car. This visual message was clean, iconic, and quickly understood.

FIAT - Lightning-Road Map

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