Imagine if your mum took her secret recipe for your favourite dish and used it to create a global fast food chain behemoth? From hipster pop-up to hyper-franchised world domination, this film moves quickly from reality to a hypothetical, dreamlike narrative that escalates to absurd heights before returning to reality.

To pull this off, director Ian Pons Jewell used clever visual storytelling to make the film feel massive. For authenticity, he shot as much as he could practically and then used CGI to scale it. To keep the audience engaged along this wild journey, Ian utilized match cuts, colours and other subtle elements to thread the story together and composer Philip Kay helped bring it to life with his vibrant score.

The scenes that are set in reality were shot to feel intimate and cosy while the surreal scenes were shot at wider angles—creating a dystopian look that added to the overall corruption theme of the film.

In terms of the music, composer Philip Kay took the approach to try and create an intimate European folk sounding motif - something honest and homely, like the recipe, with character and charm and the feeling that it could have been passed down through the generations - and then have it mutate and spiral into something huge, monstrous and orchestral.

Instacart - Your Mom’s Short Ribs

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