On December 22, 2021, M/H came across a Wheel of Fortune episode clip that had created an unusual amount of Twitter conversation around Audi and its Q3 model. So when we saw that Charlene had been unfairly denied her prize, we began working with Audi’s customer service, marketing, and PR teams to find a way to right the situation. 

The brief was simple: get Charlene the car, and let the Audi community know that they were responsible for making it happen. Allowing this moment to be community-led created more natural brand joy.