The creative idea took inspiration from the Flat White itself. What is it exactly and why is it so complicated? As an Australian import appropriated by hipsters and baristas, it’s definition has always been convoluted and elusive in the minds of the general public. Our idea would combat this confusion, demystifying and democratising the Flat White for the masses. Because at the end of the day it’s just a stronger latte with a bit less milk, it’s that simple.