Opened in August 2020, Wildlands is an activity centre set across 20 acres of mature woodland in the Irish countryside. Wildlands' mission is to get Irish families back into nature, have fun, and rediscover the wild. For their launch campaign, Wildlands wanted to feature one of their key attractions — the Zip n Trek —  a one-kilometre-long zipline experience allowing adrenaline seekers of all ages to whizz through the trees, and enjoy the sounds, sights and smells of the forest. 

Our campaign idea was to capture the unique feeling you get while having a fun day out at Wildlands. In a subtle and intricate way, we crafted images into the concentric age rings of a tree cross-section. The subtly-embedded images showed the delighted screams of a child, an adrenaline-pumping heart, and a ziplining thrill seeker.

Really, we just created a fun series of posters to capture the feeling, encouraging Irish families to enjoy themselves outdoors this summer.