To celebrate its 75th anniversary, the NBA composed a short film that highlights what makes the league so special — it’s a community. Welcome to NBA Lane. The world’s greatest neighborhood that houses 75 years of basketball culture. Every NBA Player and Legend lives on NBA Lane – rivals are neighbors, teammates are houses apart, and the rules of the real world blend within a basketball utopia. NBA Lane tapped into the league’s authentic crossover with culture and showcased another dimension of the players’ personalities.

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